Every company has a website. People go online every day and land on websites to find information or to take actions such as making a purchase or a reservation. But these experiences still aren’t the greatest – website visitors face endless browsing, scrolling, and searching for information to find what they’re looking for or to complete a task.
These experiences can become exponentially better through AI.
So, if you are wondering “Where should my company start with AI?” I suggest starting with your website.
Just as every company now has a website, inevitably every company will eventually have an AI chatbot and/or AI search solution for its users. These will help marketers turn browsers into buyers and prospects into customers, and ultimately move individuals further along their customer journey, faster.
But how do you find a chatbot and/or search solution that actually works? And what exactly is generative AI? What do you need to look for in a copilot platform (the software platform that powers the chatbot)?
I present to you – The Ultimate Guide to Choosing an AI Chatbot for Your Website.
In this guide, we’re going to go over:
- Generative AI – what it is and definitions on RAG (retrieval-augmented generation), the ReAct Framework (Reasoning + Acting), LLM (large language models), vector databases, agents, and more.
- Why having an AI chatbot matters now. They offer not just 24/7 support with instant answers to your customers' and prospects’ questions but also will increase your sales and conversion rates. And when you incorporate agents, you’ll be able to provide a personalized experience to your users.
- The use cases for AI chatbots across verticals. From travel and hospitality to universities, to theaters, to nonprofits and associations, and so many more industries, all these verticals will benefit from putting an AI chatbot on their website. We’ll go over some examples for each industry.
- What to look for in a copilot platform. Many chatbots or conversational platforms say they use AI, but they still require a lot of code to get going. You will want to look for a solution that includes: RAG, Image AI, multilingual capabilities, agents, eCommerce functionality, the ability to handle structured data, calls-to-action, and so much more. We’ll go over each of these in detail.
- What to look for from a team’s perspective – from your developers to your marketers.
- And last but not least, in addition to all the features, how to evaluate a copilot platform.
Learn how the right AI chatbot solution can help you drive more sales, bookings, donations, memberships, and more.
Interested?
Download our eBook here and you’ll know a whole lot more about how an AI chatbot can improve your site visitors’ experience and lead to more conversions for your organization.