AI search
AI-powered search replaces long lists of links with direct answers to questions, personalized recommendations, and interactive dialogue, helping website visitors find what they need faster and take action.
From keywords to context
Conventional search tools operate by matching exact keywords from a query to a pre-indexed set of content. However, language is complex, and a user’s query may be phrased in countless ways. AI-powered search systems go beyond simple word matching by interpreting the meaning behind a query. They understand context, synonyms, and user intent, delivering results that truly align with what the user is looking for.
AI search that uses your brand's content
AI search with Retrieval-Augmented Generation (RAG) retrieves information only from your organization’s content. When a user submits a query, the system scans all your documents to identify the most relevant sources. AI then uses that content to generate a response, pulling key information from multiple documents instead of just listing links. With this approach, your AI search will always use your approved and trusted content, ensuring reliable, up-to-date answers instead of pulling from external sources.
Multimodal AI search: text, voice & image
Users search in different ways, whether by typing, speaking, or using images. AI search supports all these interactions, allowing users to engage with search in the way that suits them best:
- Text Search: Ask questions in natural language and get direct answers.
- Voice Search: Speak queries instead of typing and hear responses read aloud.
- Image Search: Upload an image to enhance search queries. AI search also includes relevant images in responses to provide visual context.
- Rich Search Experience: Responses can combine text, images, and voice to create a more interactive experience.
Actionable AI search through integrations
By connecting to third-party systems, AI search goes beyond answering questions ... it helps users take action. These integrations enable your assistant to retrieve real-time data and perform tasks like completing a purchase or booking a reservation.
Instead of sending users elsewhere or asking them to call support, AI search lets them complete tasks directly within the search experience.
Convert browsers to buyers with smart calls-to-action
AI search can help users take action. Call-to-action (CTA) buttons keep users engaged and move them forward in their journey.
- “Buy Now” for eCommerce products.
- “Book” for travel and hospitality.
- “Apply Now” for universities.
- “Schedule a Demo” for SaaS and B2B services.
Navigating users to relevant links with clear explanations
Some organizations prefer not to use AI to generate answers but instead to guide users to the most relevant and trusted resources. In this case, AI search will prioritize and rank the links that best match the user’s query, then present them along with clear explanations of why each result is useful. This approach ensures that users quickly find approved, reliable content without unnecessary scrolling or confusion.
This is especially valuable for industries like healthcare and life sciences, where organizations may need to direct users to official guidelines, research, or regulatory-approved sources rather than providing AI-generated responses.
Multilingual search for a global audience
Your users expect to search in their preferred language. AI search supports multilingual queries and returns results in the user’s language, even if your content is only available in English. AI search:
- Detects language preferences from browser settings.
- Provides search results in multiple languages.
- Ensures a seamless, localized search experience.
Ready to transform your website’s search?
AI search delivers answers, surfaces relevant results, and keeps users engaged, so they can take action instead of leaving.
Let’s talk! Contact us today to see how AI search can drive more engagement, conversions, and customer satisfaction.