Every visitor arrives with a different goal in mind. Instead of relying on demographics alone, the digital assistant understands what a visitor is trying to accomplish based on what they ask … and shapes both the response and the surrounding experience.
That includes:
- Directing visitors to the most relevant landing page
- Panels updating within the assistant to reflect intent
- Banners, content, and calls-to-action changing dynamically on the page We’ll focus on the first two for this video.
We’ll focus on the first two for this video.