Going global with multilingual search and digital assistants
On a traditional website, users who don’t speak the default language often have to work around the experience. They may rely on third-party translation tools or have to adjust their browser settings to access the content. A direct translation might carry over...
How Image AI within website search can drive deeper engagement with your brand
Every extra bit of effort on a website or in another type of digital interaction increases the chances of losing the user. Slow loading times, clunky navigation, and it takes effort for website visitors to read through everything you presented them with. Text-heavy...
Make higher education websites as helpful as an in-person tour with AI assistants
When someone arrives on your campus, you generally know where they’re headed based on what type of visitor they are. Prospective students go to the admissions office, current students go to class, and faculty go to their office in their department’s building. Higher...